"Public relations is what you do with what you know and what other think about what you say"
“Everything you do or say is public relations.”
"Since we cannot change reality, let us change the eyes which see reality."
"PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape."
“If you don't tell your story, someone else will.”
We are a Moroccan agency leading strategic corporate communication and public relations consultancies.
We live by a dynamic set of values and lead in our field by influencing and transforming opinions, beliefs and behaviors.
We raise awareness of our clients and change the perceptions and behavior of stakeholders and influence through our unique insights into the way that audiences react to shifting narratives.
Nawfal Laarabi has to his credit a career more than 15 years in various sectors. After a first job at CFG Group asset management subsidiary, he joined Legrand Morocco (French industrial group) as management controller, then a HR consulting agency as senior consultant. He had to manage strategic issues including public relations and image management as chief of staff at the SNI group - Ex ONA - and at the Ministry of Youth and Sports. He is currently Secretary General of the « Mohammed VI Foundation for Sports Champions » and board member of the think tank « Alliance of independents ».
Nawfal Laarabi holds a degree in Applied Mathematics and graduated in finance.